Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication

The purpose of the service is to increase added value products on organic vegetables in Perumahan Bulan Terang Utama, Malang City. Organic and superior vegetable in Utama include mustard greens, chilies, telang flowers. activity based concept integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, object was assisted form mica, plastic product branding stickers, logo value-added consumer interest vegetables. addition, another goal production market share income managers (Botanical Garden community).  Through training assistance provided, it hoped that can productivity inspire communities other regions care about environment style healthy living.